Prohibition has been brought in to handle the public relations for back care furniture specialist HSL Chairs.

HSLThe Leeds-based agency will be using traditional media relations, blogger and influencer engagement and fully integrated PR campaigns to boost the firm’s profile.

“The brand has an ambitious growth strategy and we are going to aid that strategy with clever though through integrated campaigns. We are looking forward to working together for many years to come,” said Chris Norton, founder and managing director of Prohibition.

The first campaign will be aimed at the over 50s and highlight the company’s “head of comfort” – a qualified occupational therapist, who’ll act as a spokesperson on fitness and mobility advice.