Aberfield Communications has been appointed by the QHotels group to handle the PR across its 27 properties in the UK.

QHOTELS_DOWNSThe Leeds agency won a 6-way pitch process and will be concentrating on the conference and events sector, as well as providing support to individual hotels. Since the Group took control of a number of De Vere hotels, these include Slaley Hall in Northumberland and Cameron House at Loch Lomond.

“It only takes a quick glance at some of the iconic hotel names that sit under the QHotels brand to understand why we’re so excited to be working with the group,” said Tim Downs, director at Aberfield Communications.

Explaining the appointment, Claire Rowland, director of marketing at QHotels said:

“They demonstrated an impressive combination of strategic thinking and creativity that will help to differentiate QHotels across the conferencing, leisure and business markets.”