Ocean Outdoor has partnered with Microsoft for the launch of the Manchester Media Wall, a hybrid full motion screen that is the first of its kind in the city.
Measuring 141.2m2 and wrapped by a brandable vinyl surround, the Media Wall is located in Trinity Way and will apparently deliver “close to one million impacts” every fortnight.
It’s Ocean’s third full motion media wall in the UK after similar walls in Liverpool and London.
Microsoft will also be using those sites for its Lumia 735 smartphone campaign, which was planned through Empowering Media.
Romy George, Empowering Media client director, said: “Sites of stature like the Manchester Media Wall demonstrate the rapid evolution of digital out of home, giving us a superb canvas from which to showcase the next generation Lumia smart phones in a dynamic, creative environment.”
Ocean marketing director Richard Malton said: “The addition of the Manchester Media Wall to Ocean’s portfolio is another step in the progressive roll out of DOOH across the UK.
“Our investment in the Wall delivers everything advertisers expect from an Ocean site; an iconic location, innovative design, the very best technology and above all a premium audience.”