Marketing Cheshire is behind a campaign to promote Warrington as a visitor destination.

The Love Warrington promotion will culminate in a day of events and competitions in Golden Square on Valentine’s Day.

“Golden Square is at the heart of the community and we are delighted to support #LoveWarrington by hosting the launch event. Warrington is a terrific town. It has great shopping, restaurants, and a vibrant and active cultural scene and community. We are pleased to be at the fore of championing everything which is great about the town,” said Ian Cox, Golden Square Centre director.

The visitor economy is worth more than £447m to the area and Marketing Cheshire is hoping that this first phase will boost that further.

The initiative is being backed by Warrington Borough Council and Warrington & Co., Warrington’s partnership for driving growth.