gyro Manchester has won a 4 way pitch to become the lead creative and strategic agency for outsourced employment firm, Parasol.

The contract begins immediately and gyro has been challenged to “drive demonstrable business growth and re-invigorate the Parasol brand to diverse audiences.”

“We were looking for a partner with a blend of B2B and B2C experience, who could add value across our broad range of audiences,” explained Sarah Jones, group head of marketing of Optionis, Parasol’s parent company.

Based in Cheshire, Parasol looks after the employment needs of more than 70,000 people, these include current and would-be freelancers.