We Are Indigo has been signed up by weight-loss brand, The LBD Plan.

The Manchester agency has already brokered an endorsement deal between the company and AM Concepts, to make Hollyoaks’ Gemma Merna its brand ambassador.

“We were very impressed with We Are Indigo’s work on the KIK Electronic Cigarettes campaign with Helen Flanagan. The agency, alongside AM Concepts presented a strong pitch to work with Gemma Merna and the team have surpassed our expectations and more importantly we have smashed our predicted sales targets,” said The LBD Plan’s Fiona Jewitt.

The PR agency also managed a launch event at an exclusive hotel in London, with Merna and TOWIE’s Sam Faires hosting a roof-top party.

“The LBD Plan’s launch to the UK press has been very successful and we are delighted to continue an excellent track record and working relationship with AM Concepts,” said director Gemma Gore.