Manchester-based PR agency We Are Indigo has been appointed by KiK, the new e-cigarette brand.

KiK will be launched to both regional and national press with a supercar race day starring former Top Gear ‘Stig’ Ben Collins, followed by a photo-call with Helen Flanagan and a VIP launch party at which guests will enjoy a DJ set from Peaches Geldof.

We Are Indigo's Gemma Gore and Helen Pickerill

We Are Indigo’s Gemma Gore and Helen Pickerill

We Are Indigo has been tasked with communicating the merits of KiK’s e-cigarettes – such as its range of flavours – to the rapidly growing e-cigarette market, which already includes 700,000 people in the UK.

Gemma Gore, who founded We Are Indigo with Helen Pickerill in 2011, said: “This is going to be a very exciting launch day indeed, with the initial feedback from the media being positive.

“We Are Indigo are excited to launch KiK to national press this week, especially with the majority of activity taking place in Manchester– where we’re based and KiK was founded.“

Sandy Chadha, owner of KiK Electronic Cigarettes, said: “We appointed We Are Indigo as they proved to have a firm grasp of the e-cigarette and lifestyle market and showed huge enthusiasm and creativity for the launch of KiK.

“The e-cigarette market is growing at a rapid rate with both media and consumers alike becoming increasingly educated and savvy in regards to the benefits of using e-cigarettes as an alternative to tobacco cigarettes.”