Betfred and BT Sport have reached agreement whereby the bookie will show all of BT Sport’s allocated 38 Premier League matches in its 1370 shops nationwide.
Betfred maintains its head office in Warrington but it has major production facilities at MediaCity from where it broadcasts Betfred TV from SIS’ studios, with SIS providing full production, voice-over booths, gallery with editing suite and a two-tier studio presentation.
The company has also opened a dedicated mobile development unit at the Sharp Project in East Manchester where it has a team of 25 developers developing in-house mobile applications..
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Added 5/8/13 at 14.12
All three BT Sport channels comprising BT Sport 1, BT Sport 2 and ESPN will be available in all of Betfred’s 1,370 bookmakers across the UK for the next three years.
The Betfred deal is BT’s first major commercial contract in the gaming sector.
Bruce Cuthbert, director of commercial customers, BT Sport, said: “We are delighted to announce our first major contract in the gaming space. It is fantastic that Betfred has signed up to put BT Sport in all of its bookmakers. As the largest independent bookmaker in the UK, we could not have hoped for a bigger name as an early customer.”