Betfred says it’s on course to have the “best mobile product in the market” with the release of its new sportsbook, which was created entirely in-house

betfred sportsbookIt’s taken 18 months to develop by its 25-strong team at the Sharp Project and features an “enhanced in-play product, improved navigation, live events and betting highlights.”

“It’s an exciting time for all of us, but most importantly our customers will see a real difference,” explained head of mobile development Andrew Daniels.

“Having our own platform will enable us to develop new products in-house and have the best mobile product in the market. We will be no longer reliant on a third party, meaning we can drive the product and give customers what they want.”

According to Stuart Magowan, the company’s head of mobile, having a bespoke sportsbook both distinguishes it from, and gives its an advantage over, its competitors:

“We won’t be resting on our laurels though. We’ve enjoyed some major developments over the course of the last year, but we will continue to strive towards establishing Betfred Mobile as a best of breed among mobile platforms.

“Betting through mobiles is only going to get bigger and already accounts for 50% of our online business.

Earlier this week, Betfred’s founders, Fred and Peter Done invested in Active Win Media in Manchester.