The final piece of the jigsaw involved with the re-branding of Alder Hey,  the UK’s busiest children’s hospital and its related digital and promotional collateral has gone live with the launch of the Hospital’s new website designed by UPS Creative.

OliUSP Creative has been working with the hospital for 12 years and was responsible for the new brand introduced  last year in the shape of Oli the elephant.

The new site remains separate for the moment from the Alder Hey Children’s Charity website which was built by a different digital agency and is now managed internally by the hospital. However, USP said that the sites are much more aligned now than previously and the close relationship between the two organisations and the support that the charity contributes to the work of the hospital is more readily evident  now.

The hospital, the largest of its kind in the UK and the third largest in Europe, currently cares for around 270,000 young people every year and in 2015 the hospital will be opening its new addition, Alder Hey in the Park.

USP Creative believes that the site is “much more engaging for users and will allow the Trust to engage more closely with users as well as removing some of the questions and worries that surround hospital visits.”