Liverpool agency USP Creative has been appointed by Redrow Homes as its retained branding agency for all point of sale materials.

The three-year contract includes the design and fit-out of marketing suites alongside design and production of all consumer-facing literature and collateral.

USP Creative has worked with the Flintshire-based housebuilder for 22 years, developing a number of branding campaigns including the New Heritage Collection brand, which launched in 2010.

Jan Peters, USP Creative’s managing director, said: “We have enjoyed a close working relationship with Redrow Group and their nine divisions for over 20 years.

“After developing many successful branding initiatives with them, we are thrilled to have been appointed as the retained POS agency. The appointment is an important stepping stone for USP Creative as we embark on a period of expansion and look to grow our national client base.”

Wendy Martin, senior marketing manager for Redrow Homes, added: “USP have been our lead point of sale agency for over 20 years and have certainly contributed to our success and strength of brand positioning in our marketplace.

“They offer an exceptional level of service and commitment to Redrow and strive to exceed our expectations to achieve the best results possible.”