ASDA , working with branded content agency Publicis Blueprint, is launching a campaign entitled ‘Summer Home’ which will bring together key parts of its offer, from outdoor furniture and toys to products from its George range.
The campaign is being run online, in-store through point of sale promotions and through the distribution of three million brochures.
It is believed to be the first time that the retailer will have brought together such a variety of different products covering both ASDA and George and their respective fashion, homes and outdoor offers.
ASDA’s online in-house team has created the digital activities working alongside Publicis and in addition to campaign highlighting the retailer’s ‘global offer’, a series of advisory guides relating to style and fashion around the house have been produced.
Last summer ASDA ran a dedicated experimential campaign across its stores, planned by Momentum, which sought to build upon 2012’s major commercial occasions, including Euro 2012 and the London 2012 Olympics.