Duo Consulting has been appointed by Defaqto, the financial information, ratings and fintech business following a competitive pitch.
The Manchester agency will help elevate awareness and understanding of the brand’s products and ratings across both consumer and business audiences.
Defaqto seeks to help everyone to “make smarter financial decisions.” It is familiar to the public through its trusted independent Star Ratings for consumer financial products and is also used by financial advisers, asset managers and financial service providers, who depend on its insight and software.
Lindsey Baldwin, head of marketing at Defaqto said: “We’re approaching a very exciting phase in our business’s growth and have been looking for a new PR partner to match our vision and ambition. Duo is a forward-thinking, highly collaborative agency, with a strong team dynamic. Together we’re excited to communicate the next chapter of our company story to each of our audiences.”
Dan Sheridan, founding director of Duo Consulting commented: “The opportunity to work with Defaqto across a wide-ranging brief is a significant milestone for us. It proves the appetite for our alternative agency model based on bringing together the best freelance-based talent to do great client work. As opposed to a traditional agency hierarchy, our approach of providing scalable teams of experienced professionals is the ideal complement to our clients’ own in-house talent.”
Duo, which launched last year, specialises in corporate, B2B and tech communications and works with brands including the RSPB, Codat, Vypr, WorkNest, and Channel 4’s 4Schools. It helps marketing, communications and executive leaders to deliver high-performing public relations that build profile, enhance business reputation, and boost growth.
