YouGov report demonstrates how innovation has driven popularity in online gambling

yougovgambling-lp

63% of gamblers now choose online channels over offline, according to a new report into the gambling sector conducted by YouGov.

Their International Gambling Report 2021 has looked at attitudes towards gambling across 13 markets worldwide, offering insights into regulation of the industry and how digital solutions have changed it.

The research looked at a range of games – including lottery, sports betting, bingo and poker – as well as the motivations for individuals to take part in them, finding that two-fifths of gamblers worldwide cite fun as their reason to do so.

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