YouGov Whitepaper: International Gambling Report 2021
Research leader YouGov’s International Gambling Report 2021 has looked at attitudes towards gambling across 13 markets worldwide, offering insights into regulation of the industry and how digital solutions have changed it.
The research looked at a range of games - including lottery, sports betting, bingo and poker - as well as the motivations for individuals to take part in them, finding that two-fifths of gamblers worldwide cite fun as their reason to do so.
The report breaks down online gamblers worldwide by gender and generation, drawing interesting conclusions about their attitudes and behaviour. It finds that Millennials are more likely to view gambling as fun than older generations, and talk about the activity within their social circles.
What’s more, there are significant product differences between genders, and a large split between how many men gamble and how many women do worldwide.
To download the full whitepaper and learn more about the state of online gambling in 2021, fill out the form below.