Sarah Lancashire is the latest celebrity to appear in Yorkshire Tea’s Where Everything’s Done Proper advertising campaign.
The actress – yes she’s from Oldham, but Happy Valley was set in West Yorkshire – is involved in a “Brewdunnit” as the brand’s security chief.
“We’re chuffed to bits with our new ad and hope that everyone loves it as much as we do,” said Lucy Hoyle, Senior Brand Manager at Yorkshire Tea.
“Yorkshire Tea is the home of Where Everything’s Done Proper and just as our advertising has gained momentum over the last seven years, so too has the Nation’s appreciation of a proper Brew. And as the UK’s No1 tea brand, we know that people are enjoying our products across the country, from all walks of life and regardless of which side of the Pennines they might hail from!”
Debuting this week, the campaign was created by Lucky Generals, with media handled by Goodstuff.
It will air across TV, BVOD and cinema and for first the first time with SVOD via Netflix and Prime.
