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Yorkshire agency leads redevelopment and rebrand for P & B Foods


Saltaire agency Xpand has led the redevelopment of a new website for Bradford-based food manufacturer P & B Foods.

P & B, which has been in business since 1970, wanted to overhaul its existing website with a view to having a fresh digital shop front.

The new site has been branded Heera Foods after its flagship brand.

Jag Panesar, founder at Xpand, said: “I originally met the P & B Foods team almost 10 years ago. They weren’t quite ready to work with us at that point but after seeing our social media activity, particularly our manufacturing focus, they got in touch.

“P & B Foods admits that for years, it hasn’t fully showcased its values and undoubted quality via an online platform, so this is a huge step for more exposure in the digital world.

Mani Bhatoa, of P & B Foods, added: “We’ve been in need of a website which is not only functional but showcases who we are and the journey we’ve been on to achieve the current success we are so proud of.”

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