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Wrexham AFC: from Ifor Williams Trailers to United Airlines


United Airlines, one of the largest airlines in the world, will be Wrexham AFC’s new shirt sponsor.

It’s another sign of the global appeal of the League 2 club, which only a few years ago had Ifor Williams Trailers and Glyndwr University on their shirt fronts.

Since the arrival of Hollywood owners, Rob McElhenney and Ryan Reynolds, they’ve been backed by TikTok, Expedia, Aviation Gin (owned by Reynolds) and Betty Buzz (owned by Blake Lively) – as well as retaining a link to local brands.

The duo teased the sponsorship yesterday morning, with a cryptic “Wrexham United” tweet – nothing like the threat of a rebrand to keep faithful fans on their toes..


“We seek out sponsors that match the spirit of both Wrexham Association Football Club and the people of Wrexham,” said the co-chairmen of today’s deal.

“We could think of no better sponsor for the next phase of our quest than United Airlines. The team, town and fans around the world are united as never before and United Airlines is committed to elevating our story and journey.”

The United Airlines logo will appear on the men’s and women’s home, away and third shirts.

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“The story of Wrexham AFC and their fans represents the best of what professional sports has to offer,” added United Airlines Chief Communications Officer, Josh Earnest.

“The passion and perseverance of this team on the rise has captured the imagination of people in the U.S. and around the world. When the Wrexham AFC players deliver even more heart-pumping moments this season, we couldn’t be prouder that United Airlines will be written across their chests.

“We’re also excited to partner with the team and their co-chairmen across social media and on their hit TV show as the incredible story of this team and its loyal fans continues to unfold.”

The team is about to embark on its first US tour, with travel provided by United.

“We are delighted that United Airlines will be the Club’s new shirt sponsor. Their desire to provide a first-class service to customers, sees them the airline of choice for many US-based Wrexham fans,” said Wrexham AFC Executive Director Humphrey Ker.

“The Club will be in safe hands when traveling across the Atlantic for our pre-season tour and we look forward to flying with them.”

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