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White Noise behind new Fabulosa campaign


North West home cleaning firm, Fabulosa, has produced its first television campaign.

Initially running on Granada during Good Morning Britain, the ad has been produced and directed by White Noise TV in Lancashire.

It forms part of a “£1m-plus” marketing investment and will run until July.

“We had huge fun making the ad, and we are excited to hear the feedback from our loyal customer base,” said Group Marketing Director, Adam Burnett, who joined the firm from Bestway last year.

“The campaign mirrors the brand’s unique insight and proposition that consumers are eager for the uplifting feeling that cleaning brings to your daily life instead of being a chore that you dread having to tackle.”

Media Performance was the media agency and Tadah Media was behind the soundtrack.

“The creative concept served to illustrate ‘That Fabulosa Feeling’ in the most energetic and entertaining way possible,” continued Burnett.

“West End and well-respected film dancers Tommy Franzan and Jess Khan-Lee, a couple that have partnered for many years and have both choreographed and appeared in major TV and film roles, including Mamma Mia and Strictly Come Dancing are featured in the production as the lead dancers, supported by three backing dancers dressed in gold 80’s hip hop outfits and these in turn were supported by more than 20 background artists.”

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