Preston’s Wash Studio has released a new TV campaign for iconic British motoring brand MG that proclaims a new era of electric.
MG are the UK’s fastest growing car brand and a leader in mainstream electric cars.
Wash’s campaign was filmed in north Wales amid Covid restrictions and casts drivers of fossil-fuelled cars as dinosaurs. While a family heads off for a weekend camping in their electric MG ZS EV, the viewer sees the world through the eyes of a little girl in the back seat.
As the family drives past neighbours, passers-by and other drivers, she sees them all in inflatable dinosaur suits.
Andy Walmsley, Creative Director of Wash Studio, said: “Step back just a little and look at cars like the MG electric range, and we can see that the pace of change has been absolutely staggering.
“In just a few years, these vehicles have come from pipedreams and prototypes to the here and now. There’s no turning back. There’s a serious message here about responding to a huge global challenge, but we’re making it a feel-good ad that pokes fun at those still clinging to the petrol pump.
