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Uniform creates campaign for Lakes’ World Heritage bid


LakeDistrict_WorldHeritage-07Liverpool-based agency Uniform is behind a campaign designed to support the Lake District’s bid to become a UNESCO World Heritage site.

The agency has created a brand strategy, look and feel, toolkit and a website focused on user-generated social content.

The bid will be submitted in January 2016, and to be successful, the Lake District National Park Partnership needs to ensure local support between now and the submission date.

Head of people and communications at the Lake District National Park Authority, Jayne Pugh, said: “This is one of most important campaigns we’ve commissioned for the Lake District. It’s about making the Lake District a globally recognised brand, and as existing World Heritage sites have demonstrated, the UNESCO accolade can have a significant impact on profile and visitors.“

As part of the bid, UNESCO will visit the area, and the Partnership will need to show evidence of community supporting this submission.

Creative director of brand at Uniform, Tim Sharp, said: “We have ensured that there is enough time to develop and evolve the engagement strategy over the coming months, ensuring that everyone with a stake in the region has an opportunity to influence it and get involved.”

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