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Uber reveals the process behind its I’m A Celebrity sponsorship idents

bugs

Sheffield’s Über has revealed how their new idents for I’m A Celebrity were created.

The agency was appointed by long-time client, tombola, to promote its tie-in with the ITV brand.

“We’re really proud of how the idents turned out and thought people would love to see how the tombola bugs took shape! It’s been months of work and with so much going on behind the scenes we wanted to share more of what went into creating over 50 ads, from those initial ideas, through to CGI development and final touches. We hope you enjoy seeing more of what we’ve been up to!” explained Greg Clark, Über managing director.

A total of 52 idents were created in 5, 10 and 15 second versions, which are running on television, catch up and on demand.

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