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Twitter hoax prompts launch of charity site


The north west car trading company decided to launch after finding itself on the receiving end of a twitter hoax.

Prankster @JamieDMJ tweeted a fake letter claiming to be from saying the company was refusing to buy a child’s plastic car.  The content was retweeted over 26,000 times as the social media community engaged with the playful joke. spokesperson explained:  “We loved the hoax letter thought up by @JamieDMJ.  It gave us a giggle and the engagement on Twitter has been great fun.

“However it highlighted the demand for us to buy ANY car.  So we are offering an amnesty for all Little Tikes covered in cobwebs and gathering dust in garages up and down the country.  We will buy the first 100 brought to us in full working condition, for the flat fee of £10 – with the money all going straight to charity.”

Additionally is recruiting a Junior Vehicle Purchaser to head up their new Tike division. The recruitment ad reads: “This is a perfect job for someone who knows their way around the playground and is experienced in playing with or riding toy cars. Hours: Monday – Wednesday (after school).”

Currently is only purchasing Little Tikes toy cars.  However they hope to roll out further service offering to cover the whole scope of toy cars – from Scaletrix to Tonka – in the future.

To trade-in a Little Tike, owners are asked to visit one of the following five branches – Glasgow South, Trafford, Leeds Central, Birmingham North and Wimbledon.  The cars must be in full working order – two doors, a roof, pedals and no floor! – and be within the first 100 cars donated to participating branches by 31 October. will offer a flat fee of £10 which will be donated to road safety charity Brake.

The stunt was thought up by Manchester’s Democracy PR.

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