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Trunk and Carlsberg unite to help the drinks sector survive Christmas


Creative content specialists Trunk and Carlsberg have teamed up to host a free event aimed at supporting the on-trade in what might be a difficult festive season.

The agency and global beer brand will cover the kind of activations that are still available for marketers in the face of the pandemic. The discussion will cover how video, film, apps, games and interactive content could drive awareness, engagement and footfall during the busy period.

Carlsberg’s Customer Marketing Manager for National On-Trade will explore how customer loyalty programmes and offers can be activated digitally.

Nathan Broadbent, Head of Creative Technology at Trunk said: “Christmas requires something unique and original to capture the minds of the consumer. Providing visual and interactive experiences such as film, or creative technology gives you a point of difference.

“It can also provide you with unrivalled customer insight and data. We want to work with industry leaders to help support businesses across the country and this is a great way for us to give first hand support and advice.”

Customer Marketing Manager for National On-Trade at Carlsberg, Emily Grafton, said: “Brands will need creative activations that can drive sales and increase footfall at a time when people are apprehensive about leaving their homes. these tough times brands must support each other, and we hope an open forum where we can share best practice will help us all to navigate this Christmas which will be different to all previous years.

The webinar takes place on October 8th at 11am and can be signed up to here.

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