Trinity McQueen in Leeds has acquired Blinc, a London-based content development company, which works with BBC, Sky, ITV, Amazon and BMW.
The move means Trinity McQueen will get exclusive access to its proprietary tech platform, which is used to develop TV shows, box sets and advertising.
“Blinc has unrivalled experience in TV and media and their innovative tech means our clients will get quick feedback on how to develop successful TV shows, films and now advertising content. It’s a great addition to the agency, as we broaden our portfolio of services,” said Anna Cliffe, co-Founder of Trinity McQueen.
Blinc says that it works with a series of research tools to help clients understand audience responses to what they are doing, or planning to do, so that they can fine-tune their communications.
“It’s a great cultural partnership for Blinc. Trinity McQueen is a high profile agency and uses the same behavioural science conventions in their work as us,” added Paul Barrow, Director and Co-Founder of Blinc.
“Our tech can be used in different sectors and be plugged into other research services. I’m looking forward to demonstrating the impact of our work more widely at Trinity McQueen.”
Blinc Director and co-founder, Neil Griffiths will leave the company, but the rest of the staff will co-locate with Trinity McQueen in its London offices.
“It’s an important acquisition for the agency, as we broaden our services into new sectors, meeting demands from an expanding client list. The deal underlines our ambitions to grow further in central London and Leeds,” said Robin Horsfield, co-Founder of Trinity McQueen.
The details of the deal haven’t been disclosed.