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TravelSupermarket blows up in Manchester

Nowadays when an ecommerce company talks about a new 3D advertising campaign, we naturally expect some kind of VR or AR.

TravelSupermarket has gone route one. It’s booked a 5m wall in Shudehill and stuck a load of (recycled and reused) inflatable beach toys to it.

Part of the brand’s “It’s a Supermarket. For Travel. Obviously” campaign, the trolley crammed with a 20ft stack of inflatables was thought up by creative agency, Meanwhile and Media Agency Brazil Street.

“This was one of those ideas that was in the ‘wouldn’t it be cool if we did this?’ bit when we pitched for the account,” said CCO and founder of Meanwhile, Tim Jones.

“So often that’s where those kinds of ideas start and finish. But we’ve come to realise that TravelSupermarket are the kind of client that doesn’t let that stuff go to waste. Which is just one of the reasons we’ve come to enjoy working with them so much.”

The “It’s a Supermarket. For Travel. Obviously” campaign, which features Shaun Williamson, launched on Boxing Day last year and has since been used on radio, social and digital.

“In TravelSupermarket’s 20th anniversary year, we wanted a truly integrated, above-the-line campaign, to keep awareness of TravelSupermarket high throughout key holiday booking periods of 2024 and this new activation brings some badly needed sunshine to Manchester!” added TravelSupermarket CMO Steve Seddon.

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