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Tour De France gives The Yorkshire Post sales boost

Vision-front-copy_0

The Yorkshire Post saw print and digital readership rise as Le Tour De France started off in the county.

Vision front copyIt’s Grand Depart coverage, including a special souvenir edition added almost 8,500 sales on the Saturday, up 14.6% week-on-week.

Online there was a 62% increase in visitor numbers and page impressions rocketed by 131%.

The Tour De France-themed glossy, Yorkshire Vision, sold an additional 12,696 against the previous week.

Sales figures for its Sunday edition – the second only in its history – have yet to be released.

“The Yorkshire Post managed to completely own the local media coverage over the weekend – both in print and online – and the boost in sales figures is a real testament to the incredible efforts of the whole team there. The coverage was second-to-none and obviously appreciated by both locals and visitors across the county,” said Richard Thomson, group sales and circulation director at Johnston Press.

“Sunday’s special edition – which featured a spectacular image-led wraparound, has also proved to be a huge success and is still selling well.”

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