Apadmi selected to create new parenting app for North West entrepreneur 

Alistair Hardaker's picture
by Alistair Hardaker
Howard Apadmi

Apadmi have been appointed to deliver an app for My First Five Years, a new digital venture founded by North West entrepreneur Jennie Johnson MBE and Alistair Bryce-Clegg.

 The app is currently in design and development with the Manchester-based agency, and is being testing with new parents.  

It will offer personalised parenting guidance for the formative years of a child's life. 

Johnson, who previously founded North West nursery Kids Allowed, said : “We approached Apadmi as we knew we wanted to create a best-in-class solution and the Apadmi team gave us the confidence they could deliver from the very first engagement.

Howard Simms, Apadmi co-founder (pictured) added: “When I first met Jennie and heard the idea for the app experience, I was already excited - but being part of the strategy process and bringing the idea to life has been a fantastic experience. As a parent myself I fully believe in the potential for My First Five Years, and I’m so proud that Apadmi will be the partner to support the team on this journey to launch.”

 

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