Supplier of Film & TV rental equipment and location services, Supply 2 Location Group (S2L) which opened its Northern HQ in Liverpool a year ago, has announced its international expansion with the opening of its first regional office in NEOM, Saudi Arabia in early 2024.
The move follows the likes of Johnny Depp in granting prestige to the Middle Eastern kingdom’s turbocharged efforts to gain kudos in the global film industry, following a decades long ban on cinema in the nation.
S2L said that the creation of the new division aligns with the group’s development strategy and will oversee all the group’s international business as it moves to establish offices, supply hubs and infrastructure support in key territories.
S2L Group’s CEO, James Williams, said: “Opening our first international office in NEOM is a major milestone in S2L Group’s future plans. It will help us meet the needs of our international clients in a location which we believe will become one of the epicentres of the global film-making business.”
Ian Pearce, previously S2L Group’s managing director for regions, was appointed today as S2L International’s CEO. He said: “Over recent years, our international requests for location support have increased, and we have contributed to significant projects for clients in Malta, Italy, Namibia, Spain, Portugal, Croatia, Iceland, Morocco, Dubai and the Canary Islands. From early 2024, our new international division means our expanded group will be better positioned to handle increased enquiries across Europe and the Middle East as film and HETV production grows across these regions.”
S2L Group operates a network of strategically located depots across the UK and continues to lead the way in offering innovative, cost-effective, and sustainable solutions tailored to their clients’ budgets, time and location constraints.
S2L Group is currently exhibiting at Focus today and tomorrow at the Business Design Centre, London.
S2L Group has also recently established an Engineering Division which repurposes and refurbishes existing Stage IIIA generators, upgrading them to Stage V, which ensures they are EU emission and ULEZ compliant, although such environmental requirements are currently not required in the burgeoning Saudi Arabian industry.