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Staffordshire University appoints We Are Empire


We Are Empire has been brought in by Staffordshire University to help it engage with 16-18-year-olds.

The Manchester-based agency won a competitive pitch for the brief, which is aimed at encouraging young people to enrol on future courses.

“We’ve been collaborating with the team at Staffs Uni to develop a concept that both captivates undergraduates and steers them towards the route of further education,” explained Drew Dinneen, account director at We Are Empire.

“The relationship has a personal significance for several of us, having studied at Staffs Uni ourselves.”

The two organisations are currently in the planning and development stages ahead of a roll-out later in the year.

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