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Social Chain wins competitive pitch for Superdry


Manchester’s Social Chain has been appointed as the global social media agency for Superdry.

It won a competitive pitch for the account and will be focusing on its key markets of UK, USA and Germany.

“We were impressed by the energy and creativity from Social Chain and their unique approach. Our aim through this process was to find an agency that could push our social strategy faster and harder in a new direction, but equally act as an extension of our team,” explained Chris Jackson, Superdry’s social media manager.

“The pitch was a competitive process with all the submission of a extremely high-standard. We’re looking forward to getting Social Chain integrated quickly into planning as we look ahead to a busy autumn and winter.”

Social Chain has recently opened offices in New York and Berlin.

“We’re incredibly thrilled to be working with Superdry. It’s a brand that shares a lot of the same values as Social Chain, they’re bold, they take risks, they really care about what they do and their success over the past decade is testament to this,” added Oliver Yonchev, business director of Social Chain.

“Our entire team loved the pitching process and that’s largely due to the professionalism and support provided by the Superdry team.”


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