Sindy has followed in the footsteps of Action Man by appearing in the latest ad for Moneysupermarket.com – the last from its outgoing creative agency Mother.
The 60-second ad, “Epic Sindy”, made its debut during The X Factor on ITV on Saturday evening. It is a homage to 1991 classic film Thelma & Louise and features two Sindy dolls fleeing their suburban lives.
It was directed by The Bobbsey Twins From Homicide through Blink and the soundtrack is Fleetwood Mac’s Go Your Own Way. Moneysupermarket worked with Pedigree Toys & Brands, the owner of Sindy, and film studio Metro-Goldwyn-Mayer on the campaign.
