Moneysupermarket seeking new creative agency after split from Mother
Chester-based Moneysupermarket.com is seeking a new creative agency after ending its seven-year association with Mother.
The London-headquartered agency is planning to launch its latest campaign for the price comparison website at the end of this week. The four shortlisted agencies for the account will be announced in April, with a final decision by June, according to Campaign. The new agency will be responsible for above-the-line creative and strategy development, with MediaCom remaining as the brand’s media planning agency.
Over the past seven years, Mother has created some of Moneysupermarket.com’s most successful ad campaigns, including 2015’s "You’re so Moneysupermarket". Last year it transported the brand back to the 1980s with ads starring Masters of the Universe characters Skeletor and He-Man.
Pip Heywood, the brand director at Moneysupermarket.com, said: "Having shared great success, many awards and a lot of fun in developing the ‘Save money, feel epic’ campaign with Mother, we acknowledge it’s time for a change.
“There is a huge mutual respect between Moneysupermarket.com and Mother and we are proud of, and grateful for, the work they have delivered for our brand – enabling us to stand out from the crowd in a loud category with highly disruptive, engaging and award-winning advertising.
"As we evolve our business strategy under our new CEO, Mark Lewis, and look to reinvent price comparison to drive new areas of growth, we are looking for a new creative partner to help us capitalise on these opportunities."
Moneysupermarket’s shares fell 25% last month after its earnings missed expectations. Chief executive Mark Lewis predicted slower growth this year.