Manchester agency Endless Gain has used its biometrics lab to din out what is the most engaging Christmas ad of the year.
They analysed six ads: Asda, Aldi, Argos, John Lewis, Marks and Spencer and Very.co.uk. (The Debenhams ad wasn’t out in time).
“With the ability to measure an individual’s emotional response to stimulus, such as websites, images and videos we thought it would be fun to turn this to the Christmas TV ads and stretch our analytical muscles to see what we can uncover,” Endless Gain said.
“We decided to put a few of the ads through our biometrics lab to truly understand, which retailers were able to drive a true emotional response within their audience.
Read the full report here.