Manchester lead generation tech firm, ROI Media, has expanded into Norway, with a EUR 4.2m acquisition.
It has acquired the consumer finance business from iGaming performance firm, Raketech.
The move comes just months after a £3m investment in ROI from BGF.
“This deal is the latest step in achieving our ambition to be the number one lead generation business in Europe and the UK,” explained Joel Halling, co-founder and Sales Director at ROI.
“We will continue to focus on organic growth, but we will always be interested in other high-quality acquisition opportunities that can be optimised to drive further growth.”
Raketech is an online affiliate and content marketing provider and its head office is based in Malta. It moved into consumer finance in 2017, having acquired a number of Norwegian affiliate assets, including Norskkredditt for around EUR 0.5m.
“The divestment of our consumer finance assets is an important and natural step for us to ensure sharp focus on iGaming,” explained Oskar Mühlbach, CEO of Raketech.
“Furthermore, it gives us additional ammunition for growth through M&A,where we see high potential on strategic markets such as the US. In only a few years we have managed to grow our finance assets into one of the key portfolios within its niche in the Scandinavian market. However, I am confident that ROI, with its dedication to the financial affiliation market, is the right partner to take these assets to the next level.”