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Riz Ahmed and Damon Albarn’s agency of choice appoints head of content

Andy Buchan

Leeds marketing agency One Nine Nine has appointed Andy Buchan as head of content.

Founded in 2019 by MD Barnaby Patchett and director of digital James Bevan, One Nine Nine has several high-profile music and entertainment clients including DJ Annie Mac, Blur lead-singer Damon Albarn and Oscar-winning actor Riz Ahmed.

Key projects have included working on Riz Ahmed’s successful Oscar campaign for his short The Long Goodbye, helping to propel Daniel Avery’s latest album to Number 1 in the UK Dance Charts and launching author Annie Macmanus’s debut novel Mother Mother into the Sunday Times bestseller list.

With its client roster expanding across both the music and entertainment side of the business and its sustainability division, former Time Out journalist Buchan has been appointed as the agency’s first head of content.

Patchett said: “With our sustainability division continuing to grow, now is the ideal time to expand our agency and bring in Andy Buchan as our head of content. He’s an experienced journalist and editor and brings a wealth of knowledge from the print, digital and data worlds. It’s very satisfying to see the team develop as we build on our strong reputation by delivering results for flagship global clients across the entertainment, food and sustainability sectors.”

Buchan built much of his journalism portfolio in Dubai, where he was features editor at Time Out and also wrote for Esquire and Rolling Stone. Since returning to the UK, he’s headed up campaigns for Premier Inn and HSBC and has recently ghost-written the autobiography of legendary Leeds DJ and Back to Basics promoter Dave Beer. The book is currently touted for adaptation into a feature documentary film while Buchan also DJs and produces himself, with releases on Hot Digits, Dear Deer, Sleazy Deep, Prison Entertainment, Rare Wiri and more.

Alongside the agency’s high profile clients in the music and entertainment sphere, One Nine Nine’s sustainability division has recently supported Britain’s largest independent manufacturer and distributor of edible oils on a number of sustainability initiatives, and worked with one of the world’s leading commercial EV manufacturers on its messaging, nurture campaigns, digital marketing and social media.

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