The very best of the North’s creative sector took centre stage last night as the Prolific North Creative Awards 2025 lit up Manchester’s iconic Victoria Warehouse.
The awards, which recognise and celebrate outstanding work across advertising, digital, video and more, brought together agencies, brands and creative talent from across the North. From bold brand activations to boundary-pushing social impact campaigns, this year’s winners showcased the ingenuity and ambition that continue to define the region’s creative economy.
Hosted by the ever-charismatic TV presenter and Loose Women regular Jenny Powell, the evening saw dozens of glittering awards handed out before guests toasted their success into the night on the dancefloor with DJ ARKAID.
This year’s ceremony followed hot on the heels of Prolific North’s Northern Marketing Festival, which took place earlier this month in Liverpool, Leeds and Manchester. The three-day festival brought together marketing professionals and industry leaders for a three-city celebration of innovation, creativity and northern resilience.
Alexandra Balazs, Managing Director at Prolific North, said: “The Creative Awards are a highlight in our calendar and this year felt extra special. We’ve seen such a strong showing across every category – from emerging talent and rising stars to campaigns that have made a real impact on the world. Combined with the energy of the Northern Marketing Festival, it’s clear that creativity in the North is not just thriving, it is leading the way in so many ways.”
A huge thank you to our expert panel of judges, our generous sponsors – The Eastern Blok, Sun Branding, Print.com and Dentsu Creative – and of course to everyone who entered. Congratulations to all the finalists, highly commended campaigns and winners.
Scroll down for the full list of this year’s champions…
Prolific North Creative Awards 2025: The winners
ADVERTISING CAMPAIGN: LARGE
WINNER: McCann & Yorkshire Water – Blockage
Also nominated:
- Cornerstone & Pyrocalm – Get to the Heart of the Burn
- McCann & Slumberdown – Searching for Sleep
- News UK & Brown Forman – The Times Whisky Guide: A Perfect Blend
- Workhouse & Interfloor – Defying Gravity with Tredaire
ADVERTISING CAMPAIGN: MEDIUM
WINNER: Leith & Irn Bru – Euros Campaign
Also nominated:
- BWP & Eldon Square – Fresh, Fearless & Fabulous
- Cravens & British Cycling – Paris 2024
- McCann & Leeds Beckett University – Be Unlike Minded
- McCann & Mayhew – Light at the end of the tunnel
- Ponderosa Agency & Russell Hobbs - A Moment of Me-Time
- Sergeant Walnuts & Betfred – Pick Your Nose
BEST COLLABORATION
WINNER: GAS™ Music & Leith & Luton Airport Express – 32 Minutes to Go
Also nominated:
- GAS™ Music & McCann & East Midlands Railway – Epic Train Travel!
- HUB & La Redoute & Roisin Quinn – La Fleur
- McCann & Testicular Cancer Society – Highlight your balls
- McCann & Thomas Cook – Deflatables
- McCann & Yorkshire Water – Blockages
- Offended & Totally Stockport – On the Up!
BRAND LAUNCH/ACTIVATION
WINNER: MadeBrave & First Bus – Fare’s Fair
Also nominated:
- BWP Group & Eldon Square – Fresh, Fearless and Fabulous
- CreativeHutch & Matrx – The Science of Seating
- HUB, La Redoute & Roisin Quinn – ’La Fleur’
- Mutatio Creative Ltd & Malka Livingstone – Brand Creation
- One Agency Media & ELEMIS – ELEMIS arrives in the heart of the city
Sponsored by Colony
HEALTHCARE CAMPAIGN
WINNER: McCann & Testicular Cancer Society – Highlight your balls
HIGHLY COMMENDED: Continuous & The Eve Appeal – Whatever gets you going
Also nominated:
- Bupa Health Clinics – Breaking the Cycle
- GAS™ Music, 21 Grams & Bowel Research UK – Soil Samples
- Leith & Sanofi – Sanofi Meningitis Flag
REBRAND
WINNER: Sergeant Walnuts & Joseph Holt – Spin Doctor
HIGHLY COMMENDED: Poke & National Football Museum – Football Matters
Also nominated:
- Applied Digital Marketing & Aquaspersions
- CreativeHutch & Kuschall
- KISS Branding & Fullers Foods – Feeding the Nation, Together
- MONO & That Lifestyle Co.
REBRAND: PROFESSIONAL SERVICES
WINNER: Manifest & Sonocea – The Sound of Science
Also nominated:
- EXP & Connect 2 Cleanrooms
- Jam & Perfect Pet – The Pawfect
- MONO & Liberty Blume – Freedom to grow
- Workhouse & Forbes Solicitors – More Than Law
SOCIAL IMPACT CAMPAIGN
WINNER: McCann & Testicular Cancer Society – Highlight your balls
HIGHLY COMMENDED: McCann & Thomas Cook – Deflatables
Also nominated:
- Offended & Totally Stockport – On the Up!
- Poke Marketing & Alder Hey – Put Children First, ”The Sparks”
- Sam Teale Productions – Knives Claim Lives
- Sam Teale Productions & The Sisterhood – Let’s Goa!
Sponsored by Royal Liver Suite
BRANDING & VISUAL IDENTITY
WINNER: Jam & Perfect Pet – The Pawfect Rebrand
Also nominated:
- Brandon Medical & Hel – Bringing Innovation to Life
- CreativeHutch & S-Cape
- Fishtank Agency & Magnera
- Influential & The Champs Public Health Collaborative – Smoking Ends Here
- McCann & Leeds Beckett University – Be Unlike Minded
- Sergeant Walnuts & Manchester Building Society
- Visions Design & Lemonade
- Workhouse & Forbes Solicitors – More Than Law
Sponsored by Colony
COPYWRITING
WINNER: Sergeant Walnuts & Joseph Holt – Spin Doctor
Also nominated:
- McCann & Flymo – Easi Does it
- McCann & Leeds Beckett University – Be Unlike Minded
- McCann & Slumberdown – Searching for Sleep
DIGITAL DESIGN
WINNER: Tall – SharkNinja
Also nominated:
- Cornerstone Design & Marketing – Cancer Research UK’s Manchester Institute
- Visions Design – Unreasonable Agency
DOCUMENTARY/BRANDED CONTENT
WINNER: McCann & VOOM – The Climb
Also nominated:
- Coolbox & University of Leeds – I’m Still Me
- Prime Video – Molly Mae: Behind It All
- Workerbee – Four Kings
MOTION GRAPHICS & ANIMATION
WINNER: Flow Creative & Trussell – Stand for Change
Also nominated:
- Flow Creative & Transport for Greater Manchester – Let’s Go Summer!
- McGill Productions & Almanak – Launch on Legion
- One Agency & Tatcha – The Dewy Skin Cream
- Workhouse & Interfloor – Defying Gravity with Tredaire
OUT-OF-HOME (OOH) AD
WINNER: McCann & Thomas Cook – Deflatables
SOCIAL CONTENT
WINNER: McCann & Testicular Cancer Society – Highlight your balls
Also nominated:
- McCann & Flymo – Easi Does it
- McGill Productions & Protein Works – Soundtrack to Your Summer
SOUND DESIGN & AUDIO BRANDING
WINNER: GAS™ Music & 21 Grams – Soil Samples
Also nominated:
- 344 Audio & ThunderHawk Studio – Craft & Instinct
- McGill Productions & Protein Works – Soundtrack to Your Summer
- This Is Distorted & LNER – Routes
STORYTELLING
WINNER: Sam Teale Productions & The Sisterhood – Let’s Goa!
Also nominated:
- Cravens & First Bus – First Bus Storybook
- Leith & EFPIA – Chris Roberts Alzheimer’s Story
- McCann & VOOM – The Climb
- Offended & Totally Stockport – On the Up!
- OneTwo & Joint Security and Resilience Centre – CityWatch: Streets of Tomorrow – a live, immersive experience
- Smoking Gun & Alton Towers Resort – Nemesis Reborn: Back with a vengeance
- The Avenue Agency & Saint Lucia Tourism Authority – Saint Lucia Stories
VIDEO/FILM/AD
WINNER: The Chase Films & Zyxel Networks – Zero to IT Hero – A Tale of Two Offices’
Also nominated:
- Coolbox, Creed Comms & G4S – Women In Security
- McCann & VOOM – The Climb
- Picture Lock Films & Barrie Wells Trust – Box4Kids
- Workhouse & Interfloor – Defying Gravity with Tredaire
Sponsored by YourFilm
BEST USE OF HUMOUR AWARD
WINNER: McCann & Testicular Cancer Society – Highlight your balls
HIGHLY COMMENDED: Sergeant Walnuts & Joseph Holt – Spin Doctor
Also nominated:
Sponsored by Brands & Agencies
CREATIVE FOR GOOD AWARD – LARGE BUDGET
WINNER: One6th – Two Black Boys in Paradise
Also nominated:
- Flow Creative & Trussell – Stand for Change
- Leith, Campaign for Better Transport & Fossil Free Football – Carbon Boot
- MadeBrave & Catherine McEwan Foundation – Shooting the Sh*t for Inflammatory Bowel Disease (IBD)
- McCann & Testicular Cancer Society – Highlight your balls
- McCann & Yorkshire Water – Blockages
- npd & Safepoint – Callie: From Concept to Life-Saving Jewellery
- Think & Once Upon a Smile – Brings a Smile
Sponsored by Creative Coalition
CREATIVE FOR GOOD AWARD – MEDIUM BUDGET
WINNER: McCann & Mayhew – Light at the end of the tunnel
Also nominated:
- Films Not Words & Manchester Women’s Aid & The Pankhurst Trust – Kate’s Story: Transforming the Lives of Women In Refuge
- Fishtank Agency & Stripes – Purpose Over Profit
- Gemma Downes – Music Of The Future
- Gumpo Digital Marketing & The Castle – Fundraiser for Chester Womens Aid
- McCann & Thomas Cook – Deflatables
- NDIM – Bringing Neurodiversity to the forefront of media employer consideration
- Sam Teale Productions & The Sisterhood – Let’s Goa!
- ThinkPR & Autism and Neurodiversity North Scotland – The Think Different Dinner
CREATIVE TECHNOLOGY AWARD
WINNER: OneTwo & Joint Security and Resilience Centre – CityWatch: Streets of Tomorrow – a live, immersive experience
Also nominated:
- Ponderosa Agency, Tungsten Media & Russell Hobbs – A Moment of Me-Time
- Printworks & ADI – Europe’s Largest Digital Ceiling
- Proof3 – Content personalisation using historical order data
DATA-DRIVEN CREATIVITY AWARD
WINNER: XSEM & SIG Roofing – SIG Roofing Rewards
Also nominated:
MOST MEMORABLE CAMPAIGN AWARD
WINNER: McCann & VOOM – The Climb
Also nominated:
- McCann & Slumberdown – Searching for Sleep
- McCann & Thomas Cook – Deflatables
- Workhouse & Interfloor – Defying Gravity with Tredaire
Sponsored by The Eastern Blok
CREATIVE AGENCY
WINNER: Tall
Also nominated:
- Add People
- Cornerstone DM
- MadeBrave
- Mutatio Creative Ltd
- Poke Marketing
- Sun Branding
Sponsored by Print.com
CREATIVE STUDIO
WINNER: npd
Also nominated:
- Flow Creative
- OBI Studio
- One Agency Media
Sponsored by Sun Branding
PRODUCTION COMPANY
WINNER: Revolution Productions/Aime Leon Dore/Porsche
Also nominated:
- Coolbox
- Sam Teale Productions
- Workerbee
Sponsored by No Drama
CREATIVE RISING STAR
WINNER: Evie Logue – Peter Tyson
Also nominated:
- Erin Ingram – ThinkPR
- Jennifer Davies – Interactive Investor
- Jessica Baillie – Coolbox
- Laufey Guðnadóttir – One Agency
- Millie Graham – Tall
Sponsored by Dentsu Creative
CREATIVE TRAILBLAZER AWARD
WINNER: Audrey Hall – The Safe Space Sisterhood CI
Also nominated:
- Anastasiia Komarnytska – AK-EXPERIENCE
- Eve Young – SocialChain
- Mark Blundell – BPM Rehab
- Samuel Marriott-Dowding – Marriott Communications
Sponsors
