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£1.5m backing for AppLearn co-founder’s “revolutionary” social media app


Andrew Barlow, the co-founder of AppLearn, is launching a new app, which he claims will “revolutionise” social media.

Chatloop is set to go into beta testing next week and has already raised £1.5m in seed funding.

The Manchester-based firm said the app “bridged the gap between brands and users by allowing consumer interaction in ways never seen before.” This comes through a user interface which makes “every website social.”

“This developmental, early access phase is set to take about three months, so we can properly test the system, but we’re very much looking forward to the full release early next year,” explained Barlow.

“This is a product that brands are already telling us that they love, and having the backing from investors, as well as being able to draw upon our advisory board of experts, means that we are quietly confident that beta testing will go smoothly.”

The company has also added Justin Clark, the founder of SocialNorth and former UK Brand Ambassador for Hoosuite to its advisory board.

“It is very rare that a new social media product enters the market that has such scope to cause revolutionary change, and that’s exactly what Chatloop can provide,” he stated.

“Chatloop has genuinely managed to find two or three problem areas with current social media platforms, from the perspectives of users and brands, and develop a solution by combining excellent development with impressive new technology.

“It really contains the best parts of many other platforms without any pitfalls, and the revenue model is incredibly sustainable.”

The team also includes Corporate Finance and Investment professional Charlotte Ashton as Strategic Advisor; AppLearn founder Mark Barlow; and former JD Sports Head of Social Sadie Wilson, as Vice President Marketing.

“Chatloop is the only platform on the market that allows brands to proactively interact with consumers on their website,” continued Barlow.

“Brands will be able to now deliver a better, personalised consumer experience, and consumers will get what they want out of online interactions.” 

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