Subscribe to the daily newsletter.

Profits up as Auto Trader aims to become UK’s “most admired digital business”

autotrader1

Manchester-based Auto Trader Group has released its full year figures for the year ending 31st March.

The country’s largest digital car marketplace saw revenue increase by 7%, to £330.1m, while profit before tax rose 10% to £210.8m.

It also witnessed stronger audience engagement across its digital and print platforms. Cross platform minutes per month hit 618m, compared to 582m the previous year.

“This has been a strong year of revenue and profit growth for Auto Trader, driven predominately by retailer and manufacturer adoption of the new products that we launched throughout the year,” explained Trevor Mather, chief executive officer of Auto Trader Group plc.

“Our market leading position has been enhanced by consumers spending more time on our site interacting with the wide range of adverts, products and advice that we offer.”

During the period, it also introduced a new online search facility, which enables customers to search for cars by monthly payment. It also allows retailers to advertise finance on their cars earlier in the “buying journey.”

“Auto Trader is uniquely placed to help current customers and other automotive players adapt to the evolving automotive environment in the UK, and despite the challenging conditions for our customers in the past 12 months we have clearly seen that those who engage more closely with our products and our data are able to gain market share and improve efficiency,” added Mather.

“The new financial year has started well, and the Board is confident of meeting its growth expectations for the year.”

Its aim to become the UK’s “most admired digital business” follows its own research which demonstrated that 90% of its employees said they were proud to work at the company and would recommend it to a friend.

The statement added that they were “committed to addressing the gender and wider diversity balance that is common in most technology and digital companies.”

Related News

Related Jobs

Digital Marketing Consultant

BDB

Design Director

Creative Spark Ltd

Account Manager / Senior Account Manager

BDB