TBWA\Manchester has worked with national charity PAPYRUS Prevention of Young Suicide on a powerfilm new film which aims to raise awareness of the risks of cyberbullying.
With over 200 schoolchildren commiting suicide every year in the UK, the film – released to coincide with Safer Internet Day today – seeks to highlight how social media can be used as a cyberbullying tool.
A recent report by the Royal Society for Mental Health draws a clear link between social media and poor mental health, and PAPYRUS commissioned TBWA to create a bold campaign that would raise awareness of the issue.
