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Powerful TBWA Manchester film aims to highlight risks of cyberbullying


TBWA\Manchester has worked with national charity PAPYRUS Prevention of Young Suicide on a powerfilm new film which aims to raise awareness of the risks of cyberbullying.

With over 200 schoolchildren commiting suicide every year in the UK, the film – released to coincide with Safer Internet Day today – seeks to highlight how social media can be used as a cyberbullying tool.

A recent report by the Royal Society for Mental Health draws a clear link between social media and poor mental health, and PAPYRUS commissioned TBWA to create a bold campaign that would raise awareness of the issue.

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Fergus McCallum, CEO at TBWA, said: “It is extremely important that we communicate the dangers of social media in a powerful way, this campaign highlights what is an uncomfortable reality for so many young children.”

Lisa Roxby, head of marketing at PAPYRUS, added: “PAPYRUS urges everyone to be aware of the impact that online bullying has on children and young people. It can kill. Simple as.

“Through this campaign, PAPYRUS aims to equip parents, carers and young people themselves to help improve young people’s health and wellbeing and prevent future young deaths through suicide. Together we can literally save young lives.

“TBWA’s interpretation of our brief has been spot on throughout this project. The resulting film totally fulfils our intention to wake up the world to the dark side of social media.”

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