Subscribe to the daily newsletter.

Police Mutual appoints Red C


Red C has been brought in by Police Mutual as the organisation’s affinity marketing partner for the remainder of 2019.

Police Mutual provides financial services and welfare support for serving, or retired, police officers, staff and their families.

“We are delighted to be working with Red C on a number of projects across both our Police and Forces Mutual brands,” said Paul Hemingway Head of Affinity Marketing.

“We are excited to be reworking our General Insurance creative proposition and also our Prospecting journeys end to end, using all of the skills and experience of the Red C team to improve the responsiveness of the work and, crucially, the Member experience”.

Steve White, Managing Director at Manchester-based Red C added:

“We are absolutely thrilled to partner Police Mutual and their exceptional marketing team on these exciting projects. It’s been a long process having narrowly lost out on a pitch in 2016, but we clearly made a lasting impression to have been invited back 3 years later”.

“We have been given a very warm welcome by all key stakeholders and we look forward to contributing to the continued success of Police Mutual.”


The event returns to Leeds on Thursday 30th January

Entries for the Northern Digital Awards are now open

Related News