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Play completes ‘secret’ BBC Learning Project


Play has designed a new digital product for BBC Knowledge and Learning, although the exact details are still being kept secret.

Rodwell Rodwell

The agency, based at MediaCityUK’s The Landing, won the work following  5-way competitive pitch in July.

Managing director, Dom Rodwell explained that the “intensive design exercise” involved 6 back-to-back week-long “design sprints.” This saw them imagining, designing and then testing prototypes alongside a team from the BBC.

“We covered a lot of ground in a really short time frame,” he said.

“Design sprints can be a really powerful way to quickly explore a problem and test ideas for new products and services. They’re increasingly an area of specialism for us, and not just for user interface work. We’re finding that they can form a key part of an agile approach to things like strategy – and larger product innovation challenges as well.”

While he wouldn’t be drawn on what the end product is, Rodwell did say that it was for a service which would “likely span” web, mobile, tablet and interactive television.

“It was really great to work with a team so enthusiastic and passionate about producing a really insightful piece of work,” added Ryan Hussey, senior designer at the BBC.

“What we created is an incredible starting point for us to build on next year.”

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