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Pixel Kicks delivers new website and brand identity for financial and legal disruptor

Pixel Kicks has developed and launched a new brand identity and website for Accounts & Legal, one the country’s fastest growing disruptors in the finance and legal spaces.

Accounts & Legal was established in 2015 and offers SMEs across the UK a range of financial and legal services including management accounts, tax planning and cashflow forecasting as well as support on employment, commercial and corporate law matters.

Over the past eight years, its turnover has risen by over 715 per cent and it now boasts a network of offices in London, Manchester, Liverpool and Brighton.

The rebrand and new website were jointly commissioned as Accounts & Legal gears up for the next phase of its ambitious growth strategy. It is aiming to be a Top 200 firm within two years, and this year it was named the Xero Large Firm of the Year at the prestigious 2023 UK and Ireland Xero Awards.

Pixel Kicks won the contract following a pitch process in Q4 2022. The rebranding element of the project included a full brand workshop, competitor research and customer analysis which then led onto the creation of the final brand identity. It is now being rolled out across all communication, marketing and social media channels. Pixel Kicks has also developed a supporting brand guidelines document.

The new and bespoke website was built on WordPress. Its primary purposes will be to promote Accounts & Legal’s fully integrated offering, to generate quality enquiries from companies and sole traders operating across a range of industries including digital marketing, construction, technology, property and retail, and to improve inbound conversions. It will also be used as a knowledge hub for existing and potential clients thanks to a rolling calendar of regular thought leadership and insight pieces.

Ben Smith, head of content at Accounts & Legal, said: “It’s been a great couple of years for the firm and it’s amazing to now have a website and brand that really reflects where we are as a firm. Our disruptor approach has certainly shaken the sector up, but we want to build on that success by helping even more small businesses to grow and thrive.

He added: “Our new brand demonstrates the progressive yet highly knowledgeable and professional approach we take to our work, but it also represents our philosophy of turbo charging the accounting and legal industries. They sometimes have a staid and boring reputation thanks to what we call ‘the dinosaur firms’ who are unwilling to change, but we try to be very the antithesis of that. We are proud to be vibrant and energetic and we want to work with our clients to help them be better and more driven; we don’t shy away from that, we celebrate it.”

Chris Buckley, MD of Pixel Kicks, said: “This project has been a joy to work on. Accounts & Legal aren’t the run of the mill professional service firm so we’ve been able to capitalise on their straight talking, jargon free and no-nonsense ethos. The result is a visually strong and bold brand that isn’t traditional but that certainly creates real standout.”

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