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Peek and Poke unifies bespoke and off-the-shelf games offerings on single brand website


Peek & Poke, a Sheffield based online games company, has launched its new website,, which unites its tailored and ready-to-go services on one site for the first time.

Designed with client’s and prospects firmly in mind, the company worked with Manchester agency Pixel Kicks to create a content-filled website packed full of useful information about branded games and their role in digital marketing.

Previously named Piknik and located on a separate website, the updated ready-to-go solution is a do-it-yourself service designed for brands with limited time or budget. Marketers can use the service to customise their choice of game with company logos and messaging before sharing it with customers, driving brand and customer engagement and delivering positive interactions both on and offline.

Featuring Peek & Poke’s fun and quirky branding, visitors are invited to explore the website, learning about the who, what & why of branded games in marketing.

Tim Cooper, founder and director of Peek & Poke said: “This has been a long process, but we’re so proud of the end result and feel like the new ready-to-go offer, alongside our more consultative tailored approach gives our clients a one-stop-shop for using games in their marketing.”

Cooper adds that, although games are a great way to engage customers, they have historically been the preserve of larger brands with budgets to match. He added: “Now smaller companies can also benefit from using games, whether it’s to drive footfall at events, capture consumer data or increase brand engagement at Christmas. We wanted to make great games accessible to as many companies as possible and our ready-to-go option, alongside our more tailored service will certainly widen the audience.”

Peek & Poke has recently created tailored games for Footpatrol, Quidco, Kwik-Fit and Nickelodeon as part of their customer retention, loyalty and engagement campaigns, alongside smaller businesses who have been taking advantage of the ready-to-go service for trade shows, events and seasonal campaigns.

The company has doubled its size in recent years, and now hosts a 12-strong team at its Sum Studios HQ in Sheffield. It is currently engaged in strengthening its offer and widening its reach, targeting global audiences in Europe, North America and Australia with big plans for growth over the years leading up to 2025.

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