Cheadle-based events agency The Fresh Group has appointed Alastair McCall to the newly-created role of Content Director.
McCall will be responsible for overseeing content creation and management for clients including Hyundai, DFS, Dixons Carphone and Santander.
McCall, who trained as an opera singer and psychologist, said: “I am delighted to be joining fresh full-time. I’m looking forward to helping them provide a fully joined-up content offering to their clients.
“Telling an effective story at a live event and wider communications is more critical than ever, and it’s great that fresh now have the in-house capability to do that for more of their clients. I’m proud to be part of the team.”
Director of Strategy Michael McCabe added: “Alastair joining us as Content Director is the first part in us really starting to formalise a strategic content offering for Fresh. He will work with our clients on bringing a clear narrative to their presentations, messaging and brand stories within our live events, which all link back to the outlined strategy and objectives.”
