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The North’s first marketing intermediary sets up in Yorkshire


The first agency intermediary outside of London has been set up in Yorkshire.

Breadwinner aims to provide a similar service to the already established brands, such as AAR, Creative Brief and Oystercatchers – all of which are based in the capital.

The brainchild of Chris McCash, he’s initially signed up 32 agencies in Leeds and Sheffield and hopes to roll the model out across the North before the end of the year.

“I became frustrated with London dominating the agency scene when we had such talent within our Northern cities,” he explained.

“I’ve managed agencies and seen how intermediaries pay little or no attention to anyone outside the M25.  I’ve also consulted for companies looking to buy marketing services in the region and seen how complicated the process can be.

“Breadwinner is a simple, visual way for companies to find both specialist and integrated marketing agencies that have been handpicked and personally recommended. A ‘Mr & Mrs Smith’ style approach rather than the traditional, rather dull directory.”

McCash, who’s previously held senior positions at Savvy Marketing and CreativeRace added that it was more like an online shop window, to help companies find agency partners in the North:

“This is the first intermediary service built in the region, for the region – it will help drive investment and support jobs to the very best regional marketing suppliers.”

Each agency will be handpicked and operate across the fields of branding, design, digital, media buying, public relations, PPC, research, SEO and social media.


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