AMS Media Group has successfully retained its contract with Northern Trains Ltd (NTL) to lead on the brand’s strategy, media planning, and media buying after a statutory procurement process.
AMS Media will continue to work closely with NTL’s in-house marketing and communications teams to optimise media performance, measure campaign effectiveness, and drive continuous improvement.
With an extensive train network serving millions of passengers annually, NTL continues to invest in improving customer experience and promoting sustainable travel solutions.
AMS Media will build upon the success of the previous four years by developing and executing a media strategy designed to enhance brand engagement, drive ticket sales, and reinforce NTL’s’ commitment to accessible and efficient transport across the North of England.
“We are absolutely delighted to continue our partnership with Northern Trains after such a rigorous tender process,” said Claire Milner, account lead at AMS Media Group. “Transport brands must continue to navigate a rapidly evolving media landscape while addressing customer expectations for convenience and reliability. Our tailored, data-driven strategies will help Northern continue to strengthen its brand presence, drive engagement, and support its long-term growth objectives.”
Claire Rowland, head of sales and marketing at Northern Trains, added: “The extension of our relationship with AMS Media Group reflects their strong track record of delivering results for Northern. Their professional approach, results-focused strategies and strong cultural alignment with our business have delivered consistent value for Northern. We look forward to building on this successful partnership as part of our broader media strategy.”
AMS Media Group is a leading independent media agency specialising in strategic planning, media buying, and data-driven marketing solutions. With expertise across multiple industries, including transport, retail, and public services.
Northern Trains Ltd is one of the UK’s largest train operating companies, and the largest in the North of England, providing essential rail services across the whole of the Northern region. Committed to delivering a reliable, accessible, and sustainable transport network, NTL continues to invest in improvements that enhance the passenger experience.
