The shortlist for the Northern Marketing Awards 2016 is revealed today. This year saw another increase in the number of entries received – and even more engagement with brands and leading agencies from across the North.
The awards dinner takes place on Wednesday 19 October at the Hilton Deansgate in Manchester and once again the evening will see the largest single gathering of the North’s leading marketers and marketing agencies in 2016.
Prolific North is also delighted that The Northern Marketing Awards’ headline partner for the fourth successive year is leading digital agency Click Consult. We would like to express our thanks for their continuing support of our most enduringly successful initiatives.
Entries this year came in from a wide variety of companies, organisations, institutions and agencies from across the North – scroll down to see the short list.
Dozens of new brands were entered this year including national and global brands such as Hainan Airlines, Microsoft, Magnet, Pepsi Max, Juniper Networks, Asda, Johnson & Johnson, Kerry Foods, Britvic, O2, Reebok and First Direct. And even more regionally-focussed brands chose to engage including Newcastle City Pool and Turkish Baths, Allied London, JW Lees, Marketing Liverpool, Manchester Airport, Urban Splash, UCLan, Everton FC, Darlington Borough Council, Tatton Park and Key 103.
And we’re also pleased that even more of the North’s biggest Integrated agencies and Digital agencies from both sides of the Pennines chose to participate this year as the awards continue to gain more traction in the face of long-established national marketing awards.
For those companies not shortlisted, a huge thanks for your time, interest and investment in your entries and we wish you better luck for next year.
Ticket information
Emma Jesson
For further information about the evening or to book tickets, please visit our micro-site or contact Don’t Panic on 01706 828855 or Becky Mellor directly at Becky.Mellor@dontpanicprojects.com
Any enquiries relating to commercial engagement or sponsorship should be addressed to jill@prolificnorth.co.uk.
The awards dinner on 19 October at the Hilton Deansgate in Manchester will be co-presented by last year’s successful pairing of Andy Crane and Emma Jesson. And once again we will be staging a post-awards party at the Hilton.
Judges
We would also like to thank to our outstanding panel of judges for their hard work and patience in working through such a huge number of quality entries. This year’s judges follow and their detailed bio information can be found here.
Andy Barke, Industry Head, Google
Andrew Diggle, Head of Content, Man Utd FC
Jacqui Gay, Head of Media and Marketing, Hull County Council
Dee Goldstraw, Senior Lecturer in Marketing & Digital Communication, MMU
Richard Gregory, Head of Tech North
Kristal Ireland
Kristal Ireland, Head of e-Commerce and Retail, Virgin Trains East Coast
Gary Jenkins, Director, No Brainer Agency
Richard Kenyon, Everton FC
Michael McIntyre, Head of Agency Sales, Global Radio
Neil McKay, CEO, Endless Gain
Katrina Michel, CEO, Marketing Cheshire
Elliot Muscant, Managing Partner, Dentsu Aegis Network
Professor Anthony Patterson, University of Liverpool
Erin Portsmouth, Head of Comms and Engagement, NHS Chorley and South Ribble
Mick Style, Managing Director, MEC Manchester
Will Stone, Stone & Co
Michael Taylor, External Affairs Advisor, MMU
Karen Webber, Marketing Director, Axonn Media
Awards partners
The headline partner of the Awards is Click Consult and some of the individual awards categories are supported by companies with other partners supporting the dinner in different ways on the night.
Pitch Consultants will once again sponsor the Twitterwall on the night and Met Marketing will again sponsor the entertainment. New for the evening is the dedicated Snapchat engagement supported by Better Placed.
We look forward to seeing you on Wednesday 19 October for what will simply be once again the must-attend event for Marketers and marketing agencies in marketing in the North.
The Northern Marketing Awards 2016 – the shortlist
in association with our headline partner Click Consult
BEST B2B CAMPAIGN
BDB & MIDEL – Safety Inside Branch Relaunch
Foundry Healthcare & Premier Veterinary Group – Premier Pet Care Plan
gyro & Marshalls – Paving Perspectives
Momentum Worldwide & Microsoft – Future Decoded
Mustard – Making a difference to your Summer
Refinery & Magnet Trade – Brand Repositioning ‘Trade is our business’
Savvy Marketing & Pepsi Max – Meet Ups, an On-Trade Education Programme
Stein IAS & Juniper Networks – Instant Evolution
Stein IAS & Trelleborg Marine Systems – Measurable Marketing Quality
BEST B2C CAMPAIGN
438Marketing & VIP Electronic Cigarette – The Great VIP Giveaway
Cheshire East Council – Roald Dahl’s Tremendous Adventures at Tatton Park
Manchester Airport & Hainan Airlines – Lands at Manchester with the new Beijing air service
Momentum Worldwide & ASDA – Minions Retailtainment
PHD & AG Barr – Rubicon It’s a Family Thing
PHD, Disrupt and Multiply & AG Barr – KA Crossing the Mainstream
Savvy Marketing & Johnson & Johnson – Listerine Advanced White Mouthwash, Free Lipstick Promotion
Savvy Marketing & Warburtons – Giant Crumpets Launch
BEST FOOD & DRINK CAMPAIGN
ilk & Little Valley Brewery – Launching EU Beers for the Undecided Masses
PHD & AG Barr – Rubicon It’s a Family Thing
PHD, Disrupt and Multiply & AG Barr – KA Crossing the Mainstream
Refresh PR & STM Photography – Food Porn Awards
Savvy Marketing & Britvic – Pour More Flavour: Activating the Britvic Portfolio on-trade at Christmas
Savvy Marketing & Kerry Foods – Richmond Sausage Sponsorship of Britain’s Got Talent
Savvy Marketing & Britvic – Thirst Thrillers: Britvic Halloween Activation
Venn Digital & JW Lees – The Great JW Lees Beer Hop
BEST NOT-FOR-PROFIT CAMPAIGN
Catapult PR & One Britain One Nation – ‘Count Me In’
Click Consult & Oxfam – Bloggers Against Poverty
Different & Visit County Durham – Durham Place of Light
Everton in the Community & Kenyon Fraser and Brickhouse Production – Proud to be Blue
ilk & WorldSkills UK – The Skills Show, The Skills Journey
Key 103’s Cash for Kids – Superhero Day 2016 On behalf of When You Wish Upon A Star
Lake District National Park Authority – ‘An Evolving Masterpiece’ (The Lake District World Heritage Bid Campaign)
MC2 Manchester – Business Heavyweights
BEST PROFESSIONAL/FINANCIAL SERVICES CAMPAIGN – sponsored by Orchard
438Marketing & Willis Towers Watson – The ‘LifeSight’ at the End of the Tunnel
Brian Alfred – Nice One Brian!
CDS & Aberdeen Asset Management – Thinking Aloud. Aberdeen Asset Management and CDS.
Jaywing & Profusion & First Direct – Personal Loans Made More Personal
Latitude & London & Country Mortgages – Scientific Content Marketing: Generating Evergreen ROI
MediaCom & The Co-operative Insurance – The Hub
myclever Agency & The Co-operative Bank – It’s Good to be Different
The SimplyBiz Group – The SimplyBiz Universe
BEST PROPERTY & CONSTRUCTION CAMPAIGN
Blaze Marketing & M&G Real Estate – Union Square Campaign
Cool Blue Brand Communications & Fusion Lifestyle – Newcastle City Pool and Turkish Baths
Galley Properties – The Property Service That Works
gyro & Marshalls – Marshalls Register
Refinery & Magnet Trade – Brand Repositioning ‘Trade is our business’
Refresh PR & Continental Underfloor – Heating Installer of the Year Awards
Return On Digital & Canopies UK – Driving Home Improvement Leads in a Competitive Market
Urban Splash – Launching house
BEST RETAIL (ON AND OFF-LINE) CAMPAIGN – sponsored by Better Placed
Click Consult & Lloyds Pharmacy Online Doctor – The Most Visible Online Healthcare Supplier
Cool Blue Brand Communications & Duresta – Matthew Williamson
Maynineteen & Hammerson Plc – Your 5
Mediaworks & Clifton Cameras – SEO Campaign
Momentum Worldwide & ASDA – Hydrate Mr.Glug with Evian
Momentum Worldwide & ASDA – Minions Retailtainment
Summit & Boohoo – Doubling Revenue from PLAs
BEST SPORT CAMPAIGN
Everton Football Club – ‘Nothing Will Be The Same’ 2016/17 Season Ticket Campaign
gyro & Les Mills – Relationships Beyond Memberships
Mediaworks & Freeze Pro Shop – PPC Campaign
Savvy Marketing & Reebok – NHL All-Star Campaign
BEST TOURISM & LEISURE CAMPAIGN
Access & The London Legacy Development Corporation – ‘On This Day’ Summer Campaign for QEOP
Blush Create & Old Royal Naval College – There’s More to… ORNC
CreativeRace & Icelolly.com – Compare. Call. Save.
Holdens & Allied London – Experiential Marketing: Tee Party Mini Golf in Spinningfields
Manchester Airport & Hainan Airlines – Lands at Manchester with the new Beijing air service
Marketing Liverpool – It’s Liverpool Magazine
The Daffodil Hotel & Spa Re-Launch Campaign 2016
BEST CSR CAMPAIGN
Markettiers & The Co-operative Bank – My Money, My Life
University of Central Lancashire – The UCLan and Ri Young Scientist Centre
BEST LOW-BUDGET CAMPAIGN
Healthier Futures – Smokefree Summer Initiative, Creating Smokefree Family-Friendly Events and Spaces
iMP & O2 – Refresh ‘Dog & Bone’
Jaywing & Profusion & First Direct – Personal Loans Made More Personal
Markettiers & The Co-operative Bank – My Money, My Life
National Museums Liverpool – Pre-Raphaelites: Beauty and Rebellion Exhibition
Savvy Marketing & Britvic – J20 New Flavour Activation
Savvy Marketing & TalkTalk – UFO Sales Hubs
Stein IAS & Trelleborg Offshore – Taking Marketing Value to the Next Level
The Daffodil Hotel & Spa Re-Launch Campaign 2016
BEST DIRECT MAIL CAMPAIGN
The judges have decided not to release a shortlist for this category, the winner will be announced on the evening of the awards.
BEST OUTDOOR ADVERTISING CAMPAIGN – sponsored by PinPointer
The judges have decided not to release a shortlist for this category, the winner will be announced on the evening of the awards.
BEST SOCIAL MEDIA CAMPAIGN
Creo Communications & Sunderland Business Group – #WearHere
Democracy & Hi-PRO – No whey! Making High Protein Peanut Butter a Supermarket Staple
Havas Media Manchester & BBC One – From #LastOrders to Lock in, How The BBC Used Social Media to Hook 16-24 year old Viewers into Eastenders
Key 103 – Heartless Hotline
Mosquito & Zoflora – Pink Grapefruit Machine Facebook App
One & Gorenje – #FoodSimplified
Rumpus & CBL’s Perfectly Clear – ‘No S**** Science’
BEST USE OF RESEARCH OR INSIGHT CAMPAIGN
Diva Creative & Darlington Borough Council – Awesome Ways to Travel
Everton Football Club – ‘Nothing Will Be The Same’ 2016/17 Season Ticket Campaign Havas Media Manchester & BBC Three and SyncSpot – Tackling Millennials’ boredom to launch BBC Three Online
ilk & StudentCom – The Great Expectations of Generation Z, driving change in higher education
Refinery & Amplifon – ‘Life’s better when you hear better’
Savvy Marketing & Johnson & Johnson – Listerine Advanced White Mouthwash, Free Lipstick Promotion
Summit & Argos – Generating a 21% year on year increase in revenue by tailoring marketing activity to seasonal patterns
BEST IN-HOUSE TEAM
Connect Health
intu Trafford Centre
National Museums Liverpool
The University of Manchester
BEST SMALL AGENCY (UP TO 30 EMPLOYEES)
Diva Creative
Finn
GIG Retail
Only
Reckless
Refresh PR
Return On Digital
TMC Strategic Communications
We Are Boutique
BEST LARGE AGENCY (31 OR MORE EMPLOYEES)
Click Consult
Latitude Digital Marketing
MC2 Manchester
Mediaworks UK
Momentum Worldwide
Refinery Marketing Communications
Social Chain
Stein IAS
Twitterwall partner on the night – Pitch Consultants
Entertainment partner on the night – Met Marketing
