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North wins 12 month contract with online home decor brand


Plank Hardware has recruited North to handle its digital and traditional PR and SEO.

The 12 month contract will see the Newcastle-based agency work on transforming the company’s brand awareness and organic search visibility.

“We’re already impressed with NORTH’s creative approach to digital PR and how they secure results through a number of tactics, including reactive PR,” stated Tom Revill, co-founder at Plank Hardware.

“We have achieved some fantastic results in the last few months alone and we can’t wait to see what the future holds working with the agency.”

Plank is seeking to better target its intended audience of interiors’ enthusiasts and “economical upcyclers.”

“We are thrilled to be working with Plank Hardware, they’re a hugely exciting up and coming brand in the interiors space and we look forward to supporting them on their search and brand visibility efforts,” added Amy Mercer, Senior Digital PR and Content Manager at NORTH.

“It’s great to be supporting the team on traditional PR efforts, too – allowing us to have a hybrid approach to Plank Hardware’s PR strategy.” 

NORTH is part of the N21 Group.

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