Manchester City has announced, what could be a Premier League first, an Official Hair Clinic Partner.
The deal, which covers Europe, suggesting there’s scope for further hair-based deals globally, is with HWT Clinic in Istanbul.
The state-of-the-art hospital in Turkey attracts customers from across Europe, with the sector set to be worth $30bn by 2025.
“Our research has demonstrated our target audience’s high engagement with sport which led us to look for a strong partner in this field and Manchester City is fitting for our ambitions,” said HWT Clinic was Co-Founder Demir Akillioglu.
“We are excited to deliver our brand to City fans and are particularly looking forward to growing our brand in England, one of our key target markets, through this relationship.”
The deal will mean the company will have branding across the Etihad Stadium and Manchester City’s digital platforms. It will also be able to provide its customers with “money can’t buy” City experiences and prizes.